Expert Pay Per Click (PPC) Marketing Services in Edinburgh

Pay Per Click PPC

Pay-per-click (PPC) is a highly effective advertising method that allows
businesses to connect with specific audiences on platforms like Google AdWords and
Microsoft Bing.

PPC ensures your marketing budget is spent efficiently by displaying ads to users and charging only when a click is made (or by impressions). This bidding-based
system helps your brand quickly gain visibility over competitors by targeting the
right audience with the right intent.

Our PPC & Ads results

At Ignis Digital, we’ve revolutionized the traditional agency approach. We focus
on understanding your business’s unique needs and objectives, translating them
into effective PPC strategies. Our results are not only immediate but also
sustainable, driving true buyers to your business and services. Our holistic
approach ensures that paid traffic enhances all other marketing channels,
becoming a significant driver of your revenue.

Larger Enterprise Results

Up to 100% paid traffic sales revenue increased
Up to 200% true paid traffic* increased

SME Results

Up to 600% paid traffic sales revenue increased
Up to 1500% true paid traffic* increased

*True paid traffic: traffic that has a much higher chance of converting, due to true buyer intent being identified.

“Creating a great PPC campaign the right way involves setting clear goals, conducting thorough keyword research, crafting compelling ad copy, and continuously optimizing for performance to achieve exceptional results.”

Components of a Successful PPC Strategy

Keywords

Identifying the right keywords is crucial for linking your products and services with the correct audience. By balancing bids for each keyword, we ensure that you stay ahead of the competition and drive a steady stream of customers to your website.

Audience

Choosing the correct audience is critical for any PPC campaign. By understanding your company’s goals and pairing them with the right audience, our PPC campaigns become powerful tools for revenue growth.

Campaign Management

A successful PPC campaign requires continuous optimization. From adjusting keyword bids to identifying growth-driving elements, we ensure your campaign consistently delivers the results you deserve.

Our

PPC Approach

Our PPC approach keeps your ideal users and goals at the core of every campaign. With years of experience running highly successful PPC campaigns, we’ve helped businesses grow significantly through this channel alone.

We understand that PPC is an art of balancing your campaign goals with the competitive landscape. Great ads target what your potential customers need. PPC allows your business to connect with your true target audience quickly,
providing faster returns and visibility than other channels when done correctly.

We stay up-to-date with the latest industry changes and best practices, adapting our approach to ensure our clients benefit from all updates.

Our approach scales to all sizes of enterprises, from small shops to large blue-chip companies.

Our results speak for themselves. While PPC can deliver quick results, a great campaign requires time to set up perfectly and continuous upkeep to stay competitive.

Contact us directly to find the perfect digital marketing service for you.

There’s no commitment, pressure, or obligation.